On 31st August, apparel group Semir released its 2021 first half financial results, reporting a positive growth across all key financial parameters despite a challenging business environment.
In the first 6 months, the Semir Group posted a total revenue of US$1 billion, an increase of 13.65 percent compared to the same period last year and earned a profit of US$136 million, an increase of 548.67 percent.
Net profit attributable to shareholders of its listed companies reached US$102 million, an increase of 2980.24 percent year-on-year.
Semir attributed its continued growth to a consumer-centric approach, while continuing to embrace innovative product development and supply chain management.
Gains in operational efficiency were also made across all of its major brands. Semir has a clear global brand positioning and is continuing its strategy to drive volume and product awareness domestically and across its international markets.
The brand continues to focus on strengthening its digital investment in product research and development of functional leisure wear, deepening the flexibility of its supply chain and improving terminal stock efficiencies. Strengthening brand engagement with post-1995 consumers through more diversified methods continues to be Semir’s core operating principle.
Balabala brand remains a leading children’s fashion lifestyle brand, focusing on imaginative marketing initiatives across the region and accelerating brand’s awareness in the young generation of consumers. The current strategy is to focus on the importance of new channels, increase its online presence and build the right ecosystem to satisfy customer needs. Balabala keeps up its overseas expansion across the Southeast Asian, Middle Eastern and North African markets.
In the first half of 2021, Semir apparel obtained the exclusive license for Asics Kids in Mainland China. The 71-year-old brand has established a strong global reputation in the running shoe industry and gained a large number of loyal fans in the professional field.
The company proudly reports continued welfare activities in the fields of education, poverty alleviation, care of the elderly and health with a donation of over US$500,000 value goods during the first half of the year.