balabala announces collaboration with BONTON

Known as the No.1 kids brand in China with existing store footprint of over 4,500 Balabala stores internationally, dressing more than 20 million families, has recently launched a premium concept for the collection.

As a family oriented, child-friendly brand, Bontons now trades at over 200 locations around the world. A full range of personalized services is available through the brand’s website, which also features click & collect, three-instalment payment options and more.

In the summer of 2023, the French brand BONTON will collaborate with balabala to create a line of technical outerwear that combines countless innovations, including a T-shirt created with jade fibers to provide breathability and temperature regulation.

A key highlight of this season’s collection is the 2-in-1 functional jacket – the true epitome of the brand’s constant product & design innovation. There is no escaping the naughtiness of BONTON Style Kids – they are always moving, jumping, running, and having fun. It’s the perfect collaboration for these little adventurers’ everyday lives.

Beginning in January, the delicately curated capsule collection will be made available to children all over the world through the BONTON distribution network.

Since its inception in 2002, Balabala has expanded to 4,800 stores in China and 40+ globally, selling in 13 countries and regions.